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Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
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Essentials of Operations Management / 3rd Edition
2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...
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Management Control Systems / 5th edition
2023 || Paperback || Kenneth Merchant e.a. || Pearson
The bestselling advanced management accounting textbook. For Management Control or Advanced Management Accounting modules on undergraduate, postgraduate or MBA courses. Management Control Systems, 5th edition is the latest edition of the bestselling textbook in the field of management accounting, renowned for its authorship and excellently researched material.
An essential learning resource presenting a wealth of international examples from real companies, this text will help you gain a solid...
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Organizational Behavior / 19th edition
2023 || Paperback || Stephen Robbins e.a. || Pearson
Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commitment to provide engaging, cutting-edge material that helps you understand and connect with this impo...
Excellence in Business Communication / 14th Global Edition
2023 || Paperback || John Thill e.a. || Pearson
Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.
The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...
Essentials of Entrepreneurship and Small Business Management, Global Edition (e-book)
2023 || E-book via Bookshelf || Norman Scarborough e.a. || Pearson
Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.
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Management and Organisational Behaviour / 13th edition
2023 || Paperback || Laurie Mullins e.a. || Pearson
An insight into people-organisational relationship and interrelated influences on human behaviour. Management and Organisational Behaviour, 13th edition, by Mullins and Rees guides students through the understanding, prediction and control of human behaviour at work by applying theories, developing critical thinking and engaging with case studies.
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Exploring Strategy - Text & Cases / 13th edition
2023 || Paperback || Richard Whittington e.a. || Pearson
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the fi...
The Business Environment / 9th edition
A Global Perspective
2023 || Paperback || Ed Thompson e.a. || Pearson
A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...
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Principles of Marketing / 19th Global Edition
2023 || Paperback || Philip Kotler e.a. || Pearson
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...