This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate.

Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in or...

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. Available in two versions, these flexible texts offer the instructor many choices in syllabus design, course emphasis (theory, methodology, applications, and numerical methods), and in using commercially available computer software. Fundamentals of Differential Equations, Eighth Edition is suitable for a one-semester sophomore- or j...

Get a solid understanding of the major concepts in microbiology with a textbook that offers cutting-edge research findings, powerful tools, and visuals.

Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, delivering accessible content around the basic concepts of microbiology.

Besides offering an overview of the principles of the microbial world, this edition further expands on art programs and modern resources, ...

This book is a one-semester text for an introduction to real analysis. The author's primary aims are to develop ideas already familiar from elementary calculus in a rigorous manner and to help students deeply understand some basic but crucial mathematical ideas. Meets and aligns with various student backgrounds Pays explicit attention to basic formalities and technical language Contains varied problems and exercises Drives the narrative through questions

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

The third edition of Sign Language Interpreting has been revised to introduce sign language interpreters around the world to essential professional knowledge and contemporary best practice in the field. nThe authors are leading sign language interpreter educators, practitioners and researchers, and the book reflects their expertise by integrating a deep knowledge of practical skills and models for sign language interpreting across a range of contexts and locations. nKey features of the book i...

This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the emerging and interdisciplinary field of data science. The coverage spans key concepts adopted from statistics and machine learning, useful techniques for graph analysis and parallel programming, and the practical application of data science for such tasks as building recommender systems or performing sentiment analysis. Topics and features: provides numerous practical case studies using...

Naturellement, vous savez ce que c'est, Rieux ? - J'attends le résultat des analyses. - Moi, je le sais. Et je n'ai pas besoin d'analyses. J'ai fait une partie de ma carrière en Chine, et j'ai vu quelques cas à Paris, il y a une vingtaine d'années. Seulement, on n'a pas osé leur donner un nom, sur le moment... Et puis, comme disait un confrère : " C'est impossible, tout le monde sait qu'elle a disparu de l'Occident. " Oui, tout le monde le savait, sauf les morts. Allons, Rieux, vous sav...

Si déjà, au cours de ce livre, l’acte d’écrire, plus encore de publier toute espèce de livre est mis au rang des vanités, que penser de la complaisance de son auteur à vouloir, tant d’années après, l’améliorer un tant soit peu dans sa forme ! Il convient toutefois de faire la part, en bien ou mal venu dans celui-ci, de ce qui se réfère au clavier affectif et s’en remet tout à lui – c’est, bien entendu, l’essentiel et de ce qui est relation au jour le jour, aussi im...