Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

This book aims to bridge the gap between UX content that is authoritative but at the same time easily digestible. It contains a series of essays on UX research. Although the book could be read from cover to cover, our assumption is that user researchers will dip in and out of the book, somewhat like a bedside or coffee-break reader.

This is a collection of short stories which bring to life the sounds and smells of Mexico - with breathtaking range and authority, whose characters give life to the varied life on both sides of the Mexican border. From a young girl revealing secrets only an eleven-year-old can know, to a witch woman circling above the village on a pre-dawn flight, the women in these stories offer tales of pure discovery, filled with moments of infinite and intimate wisdom.

Chemical Engineering Volume 2 covers the properties of particulate systems, including the character of individual particles and their behaviour in fluids. Sedimentation of particles, both singly and at high concentrations, flow in packed and fluidised beads and filtration are then examined. The latter part of the book deals with separation processes, such as distillation and gas absorption, which illustrate applications of the fundamental principles of mass transfer introduced in Chemical Eng...

Accessible graduate text and scholarly resource, revised and updated: 30% new material includes new genres (slam poetry, comics/graphic novels, installation art, and others), new exemplars, guidance on research design, and tips for getting started. *Well-known author uses nontechnical language for an interdisciplinary audience; competing titles are discipline-specific or more advanced.

The only book on ABR to cover all eight arts genres (narrative inquiry, fiction-based research, poetry, mus...

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation--new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages. In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever.

Why? The management paradigm of...

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You'll learn to - Clearly define the opportunity you'll want to address in your business case - Iden...

Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the product and how to redefine development principles when building user-centered digital products.

WITH INTRODUCTIONS BY MARGARET ATWOOD AND DAVID BRADSHAWFar in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free.

A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress... Huxley's ingenious fantasy of t...

"Die Leiden des jungen Werthers" von Johann Wolfgang von Goethe : Der Klassiker mit humorvollem Comic zur Vorentlastung und klassischem Originaltext mit Annotationen. Außerdem enthalten ist ein Anhang zu Leben und Werk von Johann Wolfgang von Goethe.