Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Selected as a Doody's Core Title for 2022 and 2023! Up to date, easy to use, and well-illustrated, Clinical Manual of Contact Lenses, 5th Edition, helps both students and practitioners fit, evaluate, and troubleshoot contact lens issues in everyday practice. Written by renowned experts in the field, this practical guide is designed for quick access to key information, and includes sample cases, nomograms, and proficiency checklists that summarize and emphasize important points. Thoroughly rev...

Teaching would be easy if there were clear recipes you could follow every time. The Ingredients for Great Teaching explains why this is impossible and why a one-size-fits-all approach doesn't work. Instead of recipes, this book examines the basic ingredients of teaching and learning so you can use them wisely in your own classroom in order to become a better and more effective teacher.

Taking an approach that is both evidence-based and practical, author Pedro de Bruyckere explores ten crucial...

With an introduction by Xiaolu GuoA classic memoir set during the Chinese revolution of the 1940s and inspired by folklore, providing a unique insight into the life of an immigrant in America. When we Chinese girls listened to the adults talking-story, we learned that we failed if we grew up to be but wives or slaves. We could be heroines, swordswomen.

Throughout her childhood, Maxine Hong Kingston listened to her mother's mesmerizing tales of a China where girls are worthless, tradition is e...

Breaking down the OEE methodology from a historical perspective, this book explores the overall effectiveness of machines and unveils novel design improvement methods, including hazard analysis, rate of change of failure analysis, failure rate finite element analysis, and theory of inventive problem solving. Explains what OEE is and how it can be used to address capacity issues and achieve overall effectiveness of machines Examines the issues of OEE and breaks down the methodology from a hist...

Fifty remarkable short stories from a range of contemporary fiction authors including Junot Diaz, Amy Tan, Jamaica Kincaid, Jhumpa Lahiri, and more, selected from a survey of more than five hundred English professors, short story writers, and novelists.

Contributors include Russell Banks, Donald Barthelme, Rick Bass, Richard Bausch, Charles Baxter, Amy Bloom, T.C. Boyle, Kevin Brockmeier, Robert Olen Butler, Sandra Cisneros, Peter Ho Davies, Janet Desaulniers, Junot Diaz, Anthony Doerr, Stuar...

Finally, a book that offers a practical yet well-researched guide for practitioners seeking to hone the way they show up in citizen space.

At a time when public trust in institutions is at its lowest, expectations of those institutions to make people well, knowledgeable, and secure are rapidly increasing. These expectations are unrealistic, causing disenchantment and disengagement among citizens and increasing levels of burnout among many professionals. Rekindling Democracy is not just a prac...

This succinct compilation of essential reference data for the interpretation of NMR, IR, UV/Vis, and mass spectra also provides a hands-on guide for interpreting experimental spectral data and elucidating the structure of the respective compounds behind them. This fourth edition of the highly successful and concise textbook contains about 20% new data.

Design Journeys through Complex Systems combines systemic design, leading thinking practices, and years of the combined authors’ experiences into a practitioner’s handbook for design thinking. By drawing upon the authors’ Systemic Design Toolkit, this book provides detailed knowledge of systems science, expanding upon essential systemic design texts in order to demonstrate the power of visual sensemaking.

No matter if you’re a design professional or have never come across design syste...