Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Patsy Lightbown and Nina Spada have worked for over four decades in second language research and education. They are highly respected worldwide for making theory and research about language learning accessible and relevant to classroom teaching. This widely acclaimed book remains essential reading for second language teachers.

An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...

Robinson/McMurry/Fay’s Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections between organic, biological, and general chemistry, highlights the application of chemistry to students’ lives and careers. Lead author Jill Robinson strengthens the student orientation by creating more engaging, active learning opportunities for students and faculty.

With the 8th Edition, Robinson draws upon her exceptional tea...