Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

Thoroughly updated, Introduction to Polymers, Third Edition presents the science underpinning the synthesis, characterization and properties of polymers. The material has been completely reorganized and expanded to include important new topics and provide a coherent platform for teaching and learning the fundamental aspects of contemporary polymer science. New to the Third EditionPart IThis first part covers newer developments in polymer synthesis, including living radical polymerization, cat...

The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.

The authors have been developing the demand control schema (DC-S) and their practice-profession approach to community interpreting since 1995. With its early roots pertaining to occupational health in the interpreting field, DC-S has evolved into a holistic work analysis framework which guides interpreters in their development of ethical and effective decision-making skills. Adapted from Robert Karasek’s demand control theory, this textbook is the culmination of nearly two decades of work, ...

Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Economics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features a brand-new chapter on sustainability economics as well as exciting coverage on modern monetary theory, digitization, Industry 4.0 and the costs and benefits of globalization. This title is available with Mind...

Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate-judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people-could indeed be called "violent communication." What is Nonviolent Communication?...

Es el libro perfecto para ampliar y profundizar en el vocabulario, que abarca desde el nivel A al B1 Se trata de una nueva edición actualizada y ampliada.Más de 3.000 palabras con variantes mexicanas y argentinas.Además, ahora, con comprensión oral y prácticas de conversación.Se han añadido dos temas totalmente nuevos: El medio ambiente y la Tecnología de la Información y Comunicación. Las actividades presentan mucho más léxico y los textos auténticos han sido actualizados.En cad...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

How can you become a successful teacher? The Teachers' Handbook is an accessible reference work, based on the general knowledge that every beginning teacher should possess. It offers a host of practical tools and is an inspiration for current thesis topics. This publication provides a comprehensive bridge between theory and everyday classroom practice.

The Teachers' Handbook answers key questions for the student teacher, varying from 'How can I teach my students?' to 'How can I grow as a teac...