Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

Write your first code in Java 17 using simple, step-by-step examples that model real-word objects and events, making learning easy. With Java 17 for Absolute Beginners you'll be able to pick up the concepts without fuss. It teaches Java development in language anyone can understand, giving you the best possible start.

You'll see clear code descriptions and layout so that you can get your code running as soon as possible. Author Iuliana Cosmina focuses on practical knowledge and getting you up...

This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. With a fundamentals-first approach, the text...

From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.

In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...