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Research Methods for Business Students / 9th edition
2023 || Paperback || Mark Saunders e.a. || Pearson || ook als eBook
Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...
Nudge
The Final Edition
2021 || Paperback || Richard H. Thaler e.a. || Penguin
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...
Sustainable Finance and Impact Investing
2021 || Paperback || Alan S. Gutterman || Business Expert Press
Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.
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Intercultural Sensitivity / Druk 5
From denial to intercultural competence
2021 || Paperback || C. Nunez e.a. || Koninklijke Van Gorcum || met inkijkexemplaar
Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.
Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || John Wiley and Sons Ltd || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
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Doing a Successful Research Project / 2nd Edition
Using Qualitative or Quantitative Methods
2014 || Paperback || Martin Brett Davies e.a. || Bloomsbury Publishing
This straightforward, student-friendly guide contains all the practical advice for successfully undertaking a research project, leading students through all the stages of the research process. The second edition of this no-nonsense textbook supports students in conducting their own research projects, whatever discipline they are from. Describing processes, tools and strategies in a simple, succinct way, it supports the reader carefully through the planning and design stages, to implementation...
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The Reflective Journal / 3rd Edition
2022 || Paperback || Barbara Bassot || Bloomsbury Publishing
This is the third edition of Barbara Bassot's hugely popular book, a uniquely inspiring introduction to critically reflective practice. Using bite-sized theory combined with plentiful guidance and supporting activities, this book gives the reader a place to reflect on their learning and use writing as a tool for developing their thinking. Critical reflection is an essential skill for anyone undertaking qualifying professional programmes such as social work, nursing, health, teaching, childhoo...
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The Pyramid Principle / 3rd edition
Logic in Writing and Thinking
2022 || Paperback || Barbara Minto || Pearson
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?
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Testing Business Ideas / 1st edition
A Field Guide for Rapid Experimentation
2019 || Paperback || David J. Bland e.a. || John Wiley and Sons Ltd
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...