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Digital Marketing / 8th edition
Strategy, implementation and practice
2022 || Paperback || Dave Chaffey e.a. || Pearson || ook als eBook
"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from...
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Logistics and Supply Chain Management / 6th edition
2022 || Paperback || Martin Christopher || Pearson || ook als eBook
Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You'll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value.
The sixth edition of this bestselling book has been comp...
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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...
Fundamentals of Data Engineering
Plan and Build Robust Data Systems
2022 || Paperback || Joe Reis || O'Reilly
Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you will learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available in the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to sti...
Managing and Organizations / 6th edition
2021 || Paperback || Clegg || SAGE
Covering all the basics in organizational behaviour, as well critically reflecting on the institutions and practices of business life, the sixth edition of Managing and Organizations: An Introduction to Theory and Practice has been updated to include: * Cutting-edge content on diversity and inclusion, design thinking, followership and deglobalization * New and updated 'In Practice' boxes offering real-world examples * Engaging case studies, such as How to start decolonising your business, Pow...
Ruslan Russian 1 Textbook
Course book
2022 || Paperback || John Langran e.a. || Ruslan Ltd
The Ruslan 1 course book (176 pages, full colour) tells the story of Ivan, Lyudmila, Peter and Vadim in Moscow, as well as the "typical foreigner" whose escapades show up some of the misunderstandings that can occur when travelling in Russia. In the reading sections Igor is in Saint Petersburg.
There are 10 lessons with lively, humorous dialogues, clear grammar explanations, reading, listening and writing exercises, songs and poems for learners and language games for the classroom. Ruslan 1 ...
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Project Management / Druk 5
A practical Approach- English edition
2019 || Paperback || Roel Grit || Noordhoff || met inkijkexemplaar || ook als eBook
Dit betreft de Engelse editie
- Achtste editie: verbeterde structuur en aandacht voor actuele onderwerpen als Scrum;
- zeer praktijkgerichte aanpak;
- website met flitscolleges, spreadsheetmodellen en checklists.
Projectmanagement laat studenten op een unieke en laagdrempelige manier kennismaken met projectmatig werken om projecten succesvol aan te pakken. Niet alleen in het bedrijfsleven, ook in het onderwijs worden steeds meer werkzaamheden projectmatig aangepakt, denk aan uitgebreide studi...
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Export planning met MyLab / Druk 2
A 10-step approach
2021 || Paperback || Joris Leeman || Pearson || met inkijkexemplaar || ook als eBook
When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.
Export Planning w...
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The International Maritime Language Programme
incl. CD-ROM : an English course for students at Maritime Colleges and for On-board Training ; SMCP included
2014 || Paperback || P.C. van Kluijven || Alk & Heijnen, De
The International Maritime Language Programme (IMLP) is a well structured, English-monolingual textbook with diversified texts, tasks and projects, complemented and supplemented by a CD-ROM and reflecting an up-to-date content based communicative methodology of language teaching and learning. The programme covers every aspect of the seafaring world: Maritime Communication,General Ship's Knowledge, Engineering, Navigation, Safety, Documents, Correspondence and Grammar. The course book and the ...
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Visual Thinking
empowering people & organizations through visual collaboration
2021 || Paperback || Willemien Brand || BIS Publishers || met inkijkexemplaar
If your business hasn't already embraced visual thinking, why not?
Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...