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Hogeschool Rotterdam (42)
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Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press || ook als eBook
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
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The 7 Habits Of Highly Effective People
30th Anniversary Edition
2020 || Paperback || Stephen R. Covey || Simon & Schuster
New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.
So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...
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Ruslan Russian 1 Workbook
2022 || Paperback || John Langran || Ruslan Ltd
112 pages A4 format. Black and white. 203 exercises linked to the Ruslan 1 Russian course.
Ruslan Russian 2 Course Book / 4th edition
With free audio download
2022 || Paperback || John Langran e.a. || Ruslan Ltd
The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.
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Intercultural competences / Druk 2
2022 || Paperback || Patrick T.H.M. Janssen || Noordhoff || met inkijkexemplaar || ook als eBook
- Offers a comprehensible and complete definition of culture;
- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;
- with in-depth examination of Hofstedeāscultural dimensions theory, the culture shock process and intercultural sensitivity.
Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...
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New Sogang Korean 1A: Workbook
2017 || Paperback || Sogang University Press
The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.
The students learn specific language functions through meaningful practic...
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New Sogang Korean 1B: Workbook
2017 || Paperback || Sogang University Press
The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and the workbook allows the learner to select and focus on any of the four language skills (speaking, listening, reading, and writing). These skills are connected by a common learning objective in each lesson, enabling the student to build on each through new situations and repetition.
The students learn specific language functions through meaningful practic...
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Academic Writing for International Students of Business and Economics / 3rd edition
2020 || Paperback || Stephen Bailey || Taylor & Francis
The third edition of Academic Writing for International Students of Business and Economics is written to help international students succeed in writing essays, reports and other papers for their English-language academic courses. Thoroughly revised and updated to reflect issues such as diversity and sustainability, this book is designed to let students and teachers easily find the help they need, both in the classroom and for self-study. The book is divided into five parts, comprising a total...
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Introduction to Materials Management / 8th edition
2016 || Paperback || Steve Chapman e.a. || Pearson || ook als eBook
For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management. Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, ...
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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...