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Haagse Hogeschool (HHS) (37)
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
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Statistics for Business & Economics / 14th Global Edition
2021 || Paperback || James McClave e.a. || Pearson
Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.
The 14th Edition continues to highlight the impor...
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Marketing: An Introduction / 15th Global Edition
2022 || Paperback || Gary Armstrong e.a. || Pearson || ook als eBook
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Human Resource Management / 11th edition
2021 || Paperback || Derek Torrington e.a. || Pearson || ook als eBook
Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.
The eleventh edition has been thoroughly updated with the economic...
Cost Accounting: A Managerial Emphasis / 17th Global Edition
2020 || Paperback || Srikant Datar e.a. || Pearson || ook als eBook
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.
The 17th Edition incorporates the latest research and most ...
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The Culture Map / 1st edition
Decoding How People Think, Lead, and Get Things Done Across Cultures
2016 || Paperback || Erin Meyer || PublicAffairs
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...
Principles of Managerial Finance / 16th Global Edition
2021 || Paperback || Chad J. Zutter e.a. || Pearson || ook als eBook
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly c...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.