Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A popular text in its first edition, Mechanics of Solids and Structures serves as a course text for the senior/graduate (fourth or fifth year) courses/modules in the mechanics of solid/advanced strength of materials, offered in aerospace, civil, engineering science, and mechanical engineering departments. Now, Mechanics of Solid and Structure, Second Edition presents the latest developments in computational methods that have revolutionized the field, while retaining all of the basic principle...

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.

Provides students with a concise introduction to the philosophy of methodology.

This comprehensive second edition offers readers a complete guide to carrying out research projects involving structural equation modeling (SEM).

This book lays out the concepts necessary to understand how a computer works. For reasons of clarity, the authors have deliberately chosen examples that apply to machines from all eras, without having to water down the contents of the book. This choice helps to show how techniques, concepts and performances have evolved since the first computers.

The book is divided into five parts. The first four, which are of increasing difficulty, are the core of the book: “Elements of a Basic Architectu...

Offering a concrete framework and practical methods for working from an existential perspective, the bestselling Existential Counselling and Psychotherapy in Practice is now in its third edition.

A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.