Overheden, non-profitorganisaties en commerciële bedrijven moeten voortdurend communiceren om in evenwicht te blijven met hun omgeving. Afstemming is nodig omdat die omgeving steeds sneller verandert. Moderne organisaties proberen niet alleen te beïnvloeden, ze luisteren mee en participeren in gesprekken die consumenten voeren. Dit handboek biedt inzichten en richtlijnen, gebaseerd op actuele ontwikkelingen, die van belang zijn voor de communicatie van organisaties.

Deze zesde, geheel herzi...

Bouwen aan vertrouwen in het transparantietijdperk

Het transparantietijdperk heeft de wereld van ondernemingen

en hun bestuurders een stuk spannender gemaakt.

Bedrijven zijn een glazen huis geworden. Tegelijkertijd hebben

boekhoudschandalen, zoals bij Enron en Parmalat, de

reputatieschade bij de accountants en de bouw en de crises

bij Ahold en Shell diepe wonden geslagen in het vertrouwen.

En spreken pers, publiek en politiek schande van de beloning

van topmanagers. Bestuurders moeten spitsroeden lop...

User experience design is the discipline of creating a useful and usable Web site or application that's easily navigated and meets the needs of the site owner and its users. There's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That's where the updated edition of this important book comes in.

With new information on design principles, mobile and gestural interactions, content strategy, r...

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were-and still are. "The Structure of Scientific Revolutions" is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science.

And fifty years later, it still has many lessons t...

A Theory of Adaptation explores the continuous development of creative adaptation, and argues that the practice of adapting is central to the story-telling imagination. Linda Hutcheon develops a theory of adaptation through a range of media, from film and opera, to video games, pop music and theme parks, analysing the breadth, scope and creative possibilities within each. This new edition is supplemented by a new preface from the author, discussing both new adaptive forms/platforms and recent...

'Professional Capital is an incisive critique of the failing reform movements in many countries and a powerful manifesto for the only strategy that can and does work. Hargreaves and Fullan set out exactly and undeniably why the only way to move forward is to honor and improve the profession of teaching. This book should revolutionize how policy makers and practitioners alike think and act in education.' - Sir Ken Robinson, educator and author 'I love the focus on professional capital and deci...

The Penguin English Library Edition of The Adventures of Huckleberry Finn by Mark Twain 'I'm unfavorable to killin' a man as long as you can git around it; it ain't good sense, it ain't good morals. Ain't I right?' The original Great American Novel, an incomparable adventure story and a classic of anarchic humour, Twain's masterpiece sees Huckleberry Finn and Jim the slave escape their difficult lives by fleeing down the Mississippi on a raft. There, they find steamships, feuding families, an...

The Penguin English Library Edition of Daisy Miller and The Turn of the Screw by Henry James"I'm a fearful, frightful flirt! Did you ever hear of a nice girl that was not?"This edition contains two of Henry James's most popular short works. Travelling in Europe with her family, Daisy Miller, an exquisitely beautiful young American woman, presents her fellow-countryman Winterbourne with a dilemma he cannot resolve. Is she deliberately flouting social convention in the outspoken way she talks a...

A Clever, innovative book which makes an important contribution to social theory and social policy. An effective introduction it covers core themes and demonstrates exactly how our everyday life is defined by the rise, change and collapse of social practices.