Provides an excellent introductory text for students on the principles and methods of statistical analysis in the life sciences, helping them choose and analyse statistical tests for their own problems and present their findings.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For management and non-management majors taking an undergraduate course in the principles of management.

REAL managers, REAL experiences With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management students alike better prepa...

The new edition of this established textbook, now with full colour illustration, has been extensively revised and continues to provide a comprehensive, stimulating, readable and authoritative coverage of freshwater habitats, their communities and their functioning, the world over.

Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.

A grammar reference and practice book for learners of English at advanced (CEFR C1-C2) level. Perfect for self-study, but also ideal for supplementary activities in the classroom. This fourth edition is the highest level in a series that has been used by millions of language learners and teachers around the world.

It contains 105 units, including five new units on grammar for academic purposes. Online resources are also included: a 36-month subscription to the eBook version with audio and ans...

Improve your fluency and sound more natural in English. Collocations are combinations of words which frequently appear together. This book contains explanations and practice of English collocations for advanced-level (C1 to C2) learners of English.

Perfect for both self-study and classroom activities. Learn collocations in context, with lots of different topics, including 'Writing essays, assignments and reports'. Be confident about what you are learning, thanks to Cambridge research into how...

Writing a proper scientific text is not an easy job. Academic reality is complex, and text requirements differ per discipline and per writing task. Then there is your research, the basis for your text, which also demands attention.

Effective Strategies for Academic Writing shines a spotlight on the mechanisms of academic thinking, academic writing, and academic texts. It helps academic writers successfully complete their writing tasks. The author discusses strategies for small writing assignm...

Updated and revised, this bestselling textbook provides a broad introduction to the welfare of animals large and small, farm and companion, wild and zoo. It retains the popular features of the previous editions, covering key issues such as ethics, animal pain and injury, health and disease, social conditions and welfare dilemmas and problems.

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

Understanding the European Union is now more crucial than ever, and this text provides a succinct but nuanced account of its development and how it works. This book will be the ideal guide for all undergraduate and postgraduate courses in political science, global affairs and European Studies.