Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. A top-down, layered approach to computer networking.

Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors' long tradition of teaching this complex subject through a layered approach in a "top-down manner." ...

For courses in the principles of macroeconomics. An evidence-basedapproach to economics Throughout Macroeconomics,3rd Edition, authors Daron Acemoglu, David Laibson, and John List usereal economic questions and data to help students learn about the world aroundthem. Taking a fresh approach, they use the themes of optimization,equilibrium, and empiricism to not only illustrate the power of simple economicideas, but also to explain and predict what's happening in today's society.Each chapter be...

The words you need to communicate with confidence. Vocabulary explanations and practice for upper-intermediate level (B2) learners of English. Perfect for both self-study and classroom activities.

Quickly expand your vocabulary with over 100 units of easy to understand explanations and practice exercises. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and get better at studying by yourself, with units on learning vocabular...

The newest edition of Knisely's Student Handbook for Writing in Biology is the helping hand your students are looking for, offering the support they need to write within the conventions of biology. Topics range from reading technical literature and writing scientific papers, to preparing lab reports and giving oral presentations of scientific findings. Students get practical advice from MS Office appendices, tutorial videos, and various checklists.

Examples and resources throughout the text s...

The evolution of a classic The new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform. Achieve is the culmination of years of development work put toward creating the most p...

The essential concepts of genetics expertly covered.

The new edition of Genetics Essentials is now supported in Achieve. Similar in approach to Ben Pierce’s popular and acclaimed Genetics: A Conceptual Approach, this streamlined text covers basic transmission, molecular, and population genetics in just 18 chapters, helping students uncover major concepts of genetics and make connections among those concepts as a way of gaining a richer understanding of the essentials of genetics.

The fifth ...

With Macmillan's superior content delivered by LaunchPad (a first for this title), Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field, just as it has done throughout its nearly four decades of publication. As they have done since the first edition, the authors draw on recent research and their own clinical and lab experience to guide their development of the content, and on their experience in the classroom to help hone the presentation in a way that is both a...

Visible Learning in Early Childhood investigates the critical years of early childhood and, backed by evidence from the Visible Learning (R) research, explores seven core strategies for learning success.

Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.