Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.

The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...

In Other Words has been the definitive coursebook for students studying translation for nearly three decades. Assuming no knowledge of foreign languages, it offers a practical guide based on extensive research in areas as varied as lexis, grammar, pragmatics, semiotics and ethics. It thus provides a solid basis for training a new generation of well-informed, critical students of translation.

Drawing on linguistic theory and social semiotics, the third edition of this best-selling text guides ...

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...

Bringing this best-selling textbook right up to date, the new edition uniquely integrates the theories and methods that drive the fields of biology, biotechnology and medicine, comprehensively covering both the techniques students will encounter in lab classes and those that underpin current key advances and discoveries. The contents have been updated to include both traditional and cutting-edge techniques most commonly used in current life science research. Emphasis is placed on understandin...

Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.

With his "deeply informed and compassionate book...Dr. Epstein tells us that it is a 'moral imperative' [for doctors] to do right by their patients" (New York Journal of Books). The first book for the general public about the importance of mindfulness in medical practice, Attending is a groundbreaking, intimate exploration of how doctors approach their work with patients.

From his early days as a Harvard Medical School student, Epstein saw what made good doctors great-more accurate diagnoses,...

Focused on exploring human experience from an integrative perspective, Heuristic Inquiry: Researching Human Experience Holistically presents heuristic inquiry as a unique phenomenologically aligned, experiential, and relational approach to qualitative research that is also rigorous and evidence based. The author describes a distinguishing perspective of this research that treats participants not as subjects of research but rather as co-researchers in an exploratory process marked by genuinene...

This book examines what is meant by 'mastery of mathematics' and reviews what we can learn from Asian maths teaching methods. It helps readers to see how areas of mathematics fit together and how they can support children to build their own understanding of the subject.

A practical and comprehensive introduction to the principles, skills and application of Low Intensity Cognitive Behaviour Therapy.

In combining a critical, philosophical approach with an expertly selected body of practical examples, the Second Edition of Chris Hart's landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.