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Resultaten (26)
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The SAGE Handbook of Persuasion: Developments in Theory and Practice
2022 || Hardcover || Dillard || SAGE
A new edition of this comprehensive and widely used Handbook. It takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
maandag verzonden
Managing Today s News Media: Audience First
2023 || Paperback || Husni || CQ Press
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.
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Ongoing Crisis Communication
2022 || Paperback || Coombs || SAGE
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Understanding Ethnic Media
2022 || Paperback || Matthew D. Matsaganis e.a. || SAGE
A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media.
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Crisis Communication and Crisis Management: An Ethical Approach
2023 || Paperback || St. John || SAGE
The first text to introduce students to the fundamentals of crisis communication using an ethical approach.
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Is This All the Local News? What Happens if Local Journalism No Longer Holds Power to Account?
2023 || Paperback || Jolley || SAGE
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Voicing Relationships
2022 || Paperback || Baxter || SAGE
An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).
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McQuail s Media and Mass Communication Theory / Druk 7
2023 || Hardcover || McQuail || SAGE
A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.
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The PR Agency Handbook
2023 || Paperback || Luttrell || SAGE
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
maandag verzonden
Techniques of Close Reading / Druk 2
2023 || Paperback || Brummett || SAGE