This book equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organisations, with the goal of learning how to add value to their organisations by communicating more effectively.

Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

The first text to introduce students to the fundamentals of crisis communication using an ethical approach.

A relevant and timely book with a unique approach: the focus here is on how and why ethnic and racial minorities produce and consume media for themselves - not just how they are represented in or by the media.

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).