Introducing the idea of 'granular ethnography', this interdisciplinary text shows readers how to take ethnography's theoretical foundations into account and clearly lays out the importance of doing so.

Presenting readers with key research concepts, feminist epistemologies, methodologies, and methods as well as up-to-date debates in the field, this handbook provides students and researchers with a key resource for understanding and engaging with this field.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Looking at the rise of the auto-industrial economy and evaluating its effect on modern society, this book provides a succinct exploration that will be of interest across the social sciences

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

Covering both general and advanced aspects of multivariate methods, this handbook focuses on regression analysis of cross-sectional and longitudinal data with an emphasis on causal analysis and provides readers with an introduction to and exploration of a large range of techniques.

Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.

Now featuring an expanded range of examples of critical discourse analysis in action, and across a wide variety of disciplines, and two new chapters on multimodality and social media, this book continues to provide readers with a sophisticated and nuanced treatment of discourse studies from experts in the field

With coverage of both original ideas and the authors' own practical experiences, this book helps readers to unlock the importance of reflexivity and understand its benefits.