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Resultaten (1795)
Understanding Strategic Management / 4th edition
2021 || Paperback || Anthony E. Henry || Oxford University Press
'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...
The Oxford Handbook of International Business Strategy
2021 || Hardcover || Kamel Mellahi e.a. || Oxford University Press
The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...
Strategy Safari / 2nd Edition
The complete guide through the wilds of strategic management
2023 || Paperback || Henry Mintzberg e.a. || Pearson
"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.
The world of strategy can seem to be an impenetrable jun...
Key Management Ratios / 4th edition (e-book)
The 100+ Ratios Every Manager Needs to Know
2008 || E-book via Bookshelf || Ciaran Walsh || Pearson
Financial measures are critical for business success and if you're a manager, for your career. That may scare some people. But here's the good news: there is a relatively small number of essential management ratios with which you can measure any aspect of business performance you need to. If you can master these, you will have a firm grip of business finance and need never be put off by the numbers again. Key Management Ratios cuts straight to the measures that matter. It shows you what t...
morgen verzonden
We Need to Talk About Inflation
14 Urgent Lessons from the Last 2,000 Years
2024 || Paperback || Stephen D. King || Van Ditmar Boeken B.V.
A myth-busting explanation of inflation, the desperate gullibility of central bankers and finance ministers—and our abject failure to learn from history
vandaag verzonden
Business Analytics / 5th Edition
Descriptive - Predictive - Prescriptive
2023 || Hardcover || James Cochran e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...
Organizational Behaviour / 2nd edition
Managing People in Dynamic Organizations
2020 || Paperback || Paul E. Smith e.a. || Taylor & Francis
Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and today’s global economy. The text brings together a vast range of ideas, models, and concepts on organizational behaviour from an array of fields, such as psychology, sociology, history, economics, and politics. This information is presented in bite-sized, digestible pieces to create an accessible and engag...
Brand Positioning
Connecting Marketing Strategy and Communications
2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...
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In Defence of Food
The Myth of Nutrition and the Pleasures of Eating
2024 || Paperback || Michael Pollan || Van Ditmar Boeken B.V.
A celebration of food. It offers a simple invitation to junk the science, ditch the diet and instead rediscover the joys of eating well.
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Who Rules the World?
2024 || Paperback || Noam Chomsky || Van Ditmar Boeken B.V.
'If I were a voter in Britain, I would vote for [Jeremy Corbyn]' - Noam Chomsky, 2017
Who Rules the World is the essential account of geopolitics right now - including an afterword on President Donald Trump
Noam Chomsky: philosopher, political writer, fearless activist. No one has done more to question the hidden actors who govern our lives, calling the powers that be to account. Here he presents Who Rules the World?, his definitive account of those powers, how they work, an...
