How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?

For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...

The latest edition of the gold-standard guide for leadership development

In the new seventh edition of The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, best-selling leadership authors and business scholars James Kouzes and Barry Posner deliver an essential strategic playbook for effective leadership. The book's actionable advice is grounded in robust research and deep insights into the complex interpersonal dynamics of the workplace.

Premier authorities in t...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, pr...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

Now in its 6th Edition, this highly acclaimed textbook provides sanitation information needed to ensure hygienic practices and safe food for food industry personnel as well as students. It addresses the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment. It also presents specific directions for applying these concepts to attain hygienic conditions in food processing or food preparation operations.

New in this edition:

Updated chapters on the fundamentals o...

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

Projectmatig werken is geschreven voor iedereen die betrokken is bij een project en die invloed wil hebben op de gang van zaken binnen dat project. Projectmatig werken is inmiddels een ingeburgerde aanpak binnen de meeste organisaties, Het is zinvol wanneer er sprake is van mensen die met beperkte middelen een maximale prestatie moeten leveren. Dit boek geeft een compleet beeld van wat er komt kijken bij het opzetten en besturen van projecten.

De eerste druk van dit boek is verschenen in 1984...