Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

Wat leidt tot succes bij grote orders? Waardoor zijn sommige verkopers voortdurend beter dan hun concurrenten? Waarom werken bepaalde afsluittechnieken wel bij kleine orders maar niet bij grote? Hoe kunnen verkopers hun omzet bij grote klanten aanzienlijk verhogen? Het antwoord op al deze vragen vindt u met behulp van de SPIN-strategie.

Twaalf jaar onderzoek heeft geleid tot de verkoopstrategie die bekend staat onder de naam SPIN: Situatie-, Probleem-, Implicatie- en Nuttig-effect-vragen. De ...

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

New Economy Business shows how business, sustainability and innovation can be brought together to create real, shared value. You will explore seven management areas and read numerous cases from around the globe demonstrating how current transformative trends interact with sustainable business to

evolve into tomorrow's economy. New Economy Business delivers the knowledge and insights needed to do business in an entirely new way, with greater innovative power and broader impact than ever before...