FINALIST FOR THE CUNDILL PRIZE FOR HISTORY ‘Not only deserves the description “epic”, in its true sense, but the term “masterpiece” as well’ Independent

‘An absolute gem’ Sunday Times ‘A mouthwatering history’ The Guardian

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

From the international bestselling expert on dealing with assholes

'With cutting-edge research and real-life examples that are thought-provoking and often hilarious, this is an indispensable resource'

Gretchen Rubin, author of The Happiness Project

'At last someone has provided clear steps for rejecting, dejecting, deflecting, and deflating the jerks who blight our lives. Better still, that someone is the great Bob Sutton, which ensures that the information is useful, ev...

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

"Its theme is political fanaticism, with which it deals severely and brilliantly." --New Yorker

The famous bestseller with "concise insight into what drives the mind of the fanatic and the dynamics of a mass movement" (Wall St. Journal) by the legendary San Francisco longshoreman.

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer--the first and most famous of his books--was mad...