Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...

Imagining Urban Complexity introduces passionate and critical perspectives on the link between the humanities and urban studies. It emphasizes tropes, media, and genres as cultural techniques that shape complexity in urban environments by distributing affordances, modes of sensing, and modes of sense-making. Focusing on urban political and cultural dynamics in 24 global cities, the book shows that urban environments are thematized in literature and art, but are also entities that are shaped, ...

Germany, 1914-1933: Politics, Society and Culture takes a fresh and critical look at a crucial period in German history. Rather than starting with the traditional date of 1918, the book begins with the outbreak of the First World War in 1914, and argues that this was a pivotal turning point in shaping the future successes and failures of the Weimar Republic. Combining traditional political narrative with new insights provided by social and cultural history, the book reconsiders such key quest...

Psychology for Nurses and Health Professionals, Second Edition is an accessible guide providing comprehensive coverage of psychology for nurses and healthcare professionals in training and practice. Key features include: Fully updated and restructured to ensure content matches training requirements for nurses and healthcare practitioners Stronger focus on the biopsychosocial model, therapeutic relationships and self-awareness More examples to highlight application with theories demonstrated t...

What does the collapse of sub-prime lending have in common with a broken jackscrew in an airliners tailplane? Or the oil spill disaster in the Gulf of Mexico with the burn-up of Space Shuttle Columbia? These were systems that drifted into failure. While pursuing success in a dynamic, complex environment with limited resources and multiple goal conflicts, a succession of small, everyday decisions eventually produced breakdowns on a massive scale. We have trouble grasping the complexity and nor...

Skills for Communicating with Patients, Third Edition is one of two companion books on improving communication in medicine, which together provide a comprehensive approach to teaching and learning communication skills throughout all levels of medical education in both specialist and family medicine. Since their publication, the first edition of this book and its companion, Teaching and Learning Communication Skills in Medicine, have become established standard texts in communication skills te...

Since the turn of the twenty-first century, the psychology of emotion has grown to become its own field of study. Because the study of emotion draws inspiration from areas of science outside of psychology, including neuroscience, psychiatry, biology, genetics, computer science, zoology, and behavioral economics, the field is now often called emotion science or affective science. A subfield of affective science is affective neuroscience, the study of the emotional brain.

This revised second ed...