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Taylor & Francis (61)
Microeconomics in Context / 5th Edition
2022 || Paperback || USA.) Neva (Tufts University Goodwin e.a. || Taylor & Francis
5th edition has more content on inequality, wellbeing, international trade and the changing nature of work * Several chapters include discussion on the impacts of COVID-19 on inequality, labour markets, health and beyond * General updates, including new data, new exercises and discussion questions * Differs from other principles books on the market in its pluralist approach. It covers everything the student needs to know, whilst also placing issues in their historical, institutional, social, ...
Success in Social Marketing
100 Case Studies From Around the Globe
2022 || Paperback || Nancy R. Lee e.a. || Taylor & Francis
Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...
Hospitality Revenue Management / 1st edition
Concepts and Practices
2022 || Paperback || United Kingdom) Peter (Oxford Brookes University Szende || Taylor & Francis
This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
Writing Adaptations and Translations for the Stage
A Guide and Workbook for New and Experienced Writers
2023 || Paperback || Jacqueline Goldfinger e.a. || Taylor & Francis
The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.
Disaster Risk
2022 || Paperback || Irasema Alcantara-Ayala e.a. || Taylor & Francis
The text offers a comprehensive and unique perspective on disaster risk associated with natural hazards. It covers a wide range of topics, reflecting the most recent debates but also older and pioneering discussions in the academic field of disaster studies as well as in the policy and practical areas of disaster risk reduction.
Making Sense of Media and Politics / 2nd edition
Five Principles in Political Communication
2022 || Paperback || Gadi Wolfsfeld || Taylor & Francis
Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.
A multi-perspective approach (political elites,...
Latin American Politics and Development / 10th edition
2022 || Paperback || Harvey F. Kline e.a. || Taylor & Francis
For over forty years, Latin American Politics and Development has kept instructors and students abreast of current affairs and changes in Latin America. Now in its tenth edition, this authoritative yet accessible introduction has been updated throughout. Organized on a country-by-country basis, Latin American Politics and Development offers instructors maximum flexibility in organizing courses.
Revisions to the Tenth Edition include:An updated theoretical framework to explain changes in the r...
The Beast Within / 3rd edition
Animals in the Middle Ages
2022 || Paperback || Joyce E. Salisbury || Taylor & Francis
The third edition of The Beast Within has been updated throughout to include current scholarship, new discussion of definitions, and fresh perspectives on critical animal theory that places animals, rather than humans, at the center of the discourse. Organized thematically, Salisbury incorporates many new sections and subsections to reveal the multifaceted history of the relationship between humans and animals: domestication, animal diseases and pandemics, dogfights, cockfights, Islamic dieta...
Advertising Media Planning / 5th edition
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...