Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

Now in its fourth edition, this popular textbook introduces prospective and practicing English teachers to current methods of teaching literature in middle and high school classrooms. This new edition broadens its focus to cover important topics such as critical race theory; perspectives on teaching fiction, nonfiction, and drama; the integration of digital literacy; and teacher research for ongoing learning and professional development. It underscores the value of providing students with a r...

This textbook provides an introduction to energy analysis for those students who want to specialise in this challenging field. In comparison to other textbooks, this book provides a balanced treatment of complete energy systems, covering the demand side, the supply side, and the energy markets that connect these. The emphasis is very much on presenting a range of tools and methodologies that will help students find their way in analysing real world problems in energy systems.

This new edition...

Comprehensive, critical and accessible, Criminology: A Sociological Introduction offers an authoritative overview of the study of criminology, from early theoretical perspectives to pressing contemporary issues such as the globalisation of crime, crimes against the environment, terrorism and cybercrime. Authored by an internationally renowned and experienced group of authors in the Department of Sociology at the University of Essex, this is a truly international criminology text that delves i...

Over the last few decades, banks, insurers, pension funds, investments firms and other financial institutions have become subject to sometimes dramatically new, but always substantially more, legislation. This is especially true for the EU. Moreover, Brexit has already caused profound changes to the dynamics of EU financial regulation, and its effects will likely become ever-more significant in the years to come.

This book serves as a comprehensive introduction to these developments, and, mor...

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this we must be willing to understand and change the root causes that create these challenges in the first place.

The system itself needs to change. But how to do that?This ground-breaking book Changing the Game reveals the missing insights and strategies to actually achieve system change. The authors Lucas Simons and Andre Nijhof bring decades of real ...

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for every country worldwide. The eighth edition is brought up to date with features such as: An exploration of current issues such as climate change, overtourism, expedition cruises, film tourism, economic and cultural impacts of tourism. New and updated case studies throughout.

More emphasis on South-east Asia, Africa and the Middle East. Online resour...

Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

The Second Edition of An Introduction to Transitional Justice provides a comprehensive overview of transitional justice judicial and non-judicial measures implemented by societies to redress legacies of massive human rights abuse. Written by some of the leading experts in the field, it takes a broad, interdisciplinary approach to the subject, addressing the dominant transitional justice mechanisms as well as key themes and challenges faced by scholars and practitioners. Using a wide historic ...

Fully revised, updated and extended to include the momentous developments of 2020, this fourth edition of Peter Rietbergen's highly acclaimed Europe: A Cultural History is a major and original contribution to the study of Europe. The book examines the structures of culture in this part of Eurasia from the beginnings of human settlement on to the genesis of agricultural society, of greater polities, of urban systems, and the slow transitions that resulted in a (post-)industrial society and the...