This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment.

Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensivel...

Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural co...

Power, Politics and Society: An Introduction to Political Sociology discusses how sociologists have organized the study of politics into conceptual frameworks, and how each of these frameworks foster a sociological perspective on power and politics in society. This includes discussing how these frameworks can be applied to understanding current issues and other "real life" aspects of politics. This second edition incorporates new material on cultural divides in American politics, emerging rol...

American English Phonetics and Pronunciation Practice provides an accessible introduction to basic articulatory phonetics for students of American English. Built around an extensive collection of practice materials, this book teaches the pronunciation of modern standard American English to intermediate and advanced learners worldwide. This book:* provides an up-to-date description of the pronunciation of modern American English;* demonstrates the use of each English phoneme with a selection o...

Written by a team of leading experts working in different SLA specialisms, this fourth edition is a clear and concise introduction to the main theories of second language acquisition (SLA) from multiple perspectives, comprehensively updated to reflect the very latest developments SLA research in recent years. The book covers all the main theoretical perspectives currently active in SLA and sets each chapter within a broader framework. Each chapter examines the claims and scope of each theory ...

Cognitive Development and Cognitive Neuroscience: The Learning Brain is a thoroughly revised edition of the bestselling Cognitive Development. The new edition of this full-colour textbook has been updated with the latest research in cognitive neuroscience, going beyond Piaget and traditional theories to demonstrate how emerging data from the brain sciences require a new theoretical framework for teaching cognitive development, based on learning. Building on the framework for teaching cognitiv...

The third edition of Fundamentals of Hydrology provides an absorbing and comprehensive introduction to the understanding of how fresh water moves on and around the planet and how humans affect and manage the freshwater resources available to them. The book consists of three parts, each of fundamental importance in the understanding of hydrology: The first section deals with processes within the hydrological cycle, our understanding of them, and how to measure and estimate the amount of water ...

Now in its second edition, Water Resources: An Integrated Approach provides students with a comprehensive overview of natural processes associated with water and the modifications of these processes by humans through climate change and land management, water-related health issues, engineering approaches to water and socio-economic processes of huge importance to water resources. The book contains chapters written by 24 specialist contributors, providing expert depth of coverage to topics. The...

Introducing English Grammar introduces readers to the methodology and terminology needed to analyse English sentences. Written for readers with no previous experience of grammatical analysis, Introducing English Grammar is suited to anyone beginning a study of linguistics, English language or speech pathology, as well as to students with primary literary interests who need a better understanding of the structure of English.