The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

This is the first student-friendly, practice-orientated textbook on EEG and biosignal analysis. Obtain the skills to independently implement every aspect of an experiment, from setting up the lab to analysing the data.

An essential guide to critical care nursing that includes all the key scientific knowledge and procedures that students will need to know when entering the critical care environment.

Addiction Debates explores the tumultuous landscape of addiction research, policy and practice. Covering all the 'hot topics' of the day in a balanced and informative manner, Comiskey provides international perspectives on each topic, stimulating debate and discussion via the different approaches taken globally.

The Politics of Fear traces the trajectory of far-right politics from the margins of the political landscape to its very center. It explores the social and historical mechanisms at play, and expertly ties these to the "micro-politics" of far-right language and discourse.

The new Fifth Edition of The SAGE Handbook of Qualitative Research has been significantly revised, and draws together a team of leading scholars to present the latest in the theory and practice of qualitative research.

This book provides conceptual, user-friendly coverage of the generalized linear model (GLM). Themes covered include testing assumptions, examining data quality, and nonlinear and non-additive effects modelled within different types of linear models.

Written specifically for Politics and IR students, with subject-specific guidance and examples, this book provides students with a step-by-step introduction to quantitative methods using SPSS

This colourful new edition focuses on creative ways of teaching Science and working scientifically. It is also full of activities and ideas for practice that not only support trainee placements but also the first year in teaching.

Showcases the value of professional work with young people as it is practiced in diverse forms, and in locations from around the world.