This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

Effective lesson planning is a crucial skill for all primary school teachers and is key to fostering engaging and focused learning. So how can new teachers ensure that their plans are motivating and impactful so that their students can make good progress? This book serves as a comprehensive roadmap for planning dynamic and effective English lessons and clearly explains key principles and concepts that underpin effective teaching in all aspects of the primary English curriculum. Covering a wid...

Approachable, clear, and friendly, this book equips students with the tools to tackle key issues faced by qualitative researchers and establish good practice in their own research.

Shows students, through interactive examples and opportunities for practice, how to effectively use psychology research in their studies to attain better grades in assessments.

The perfect companion to Derek Haylock’s Mathematics Explained for Primary Teachers, 7th edition. It contains 900 questions with detailed solutions and explanatory notes.

Psychology of Aging: A Concise Exploration introduces students to the study of adulthood and aging, offering a holistic examination of its impact on our bodies, minds, relationships, and social roles. Through an innovative myth vs. fact approach, the text dispels common misconceptions using humor, compassion, and robust research.

Deviance, Second Edition leaves no stone unturned in its exploration of the sociology of deviance, presenting a well-rounded, sociologically-grounded look into the vast spectrums of deviant behavior. Through this comprehensive approach, students will not only learn to analyze, but also question social and criminal justice policies, ultimately enhancing their critical thinking skills.

Driven by both theory and practice, this accessible book will help you get to grips with understanding and doing grounded theory from a constructivist perspective.

Written as a complete companion this book is a guided, progressive introduction to social psychology with an emphasis on the applications and career opportunities available.