Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

From research preparations to post-research debriefing, this book covers every stage of the social research process, outlining how to undertake fieldwork as safely as possible.

This accessible new textbook offers a straightforward introduction to doing spatial statistics in the context of unique considerations that apply with geographic data. Grounded in real world examples, it shows you how to extend traditional statistical methods for use with spatial data.

This bestselling book introduces you step-by-step to the key skills needed to become a successful coach.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the classifications involved and the specific neuropsychological disorders that affect people around the world.

An unrivalled exploration of what visual ethnography is and what it should be, this book maintains a fine balance between theory and practice. The author provides up-to-date digital and technological topics in this 4th edition; offering clear, relevant guidance on the approaches that contemporary students want to understand and the tools they want to use.

This handbook provides an in-depth overview of Clinical Neuropsychology, focusing on the assessment, diagnosis and rehabilitation of cognitive disorders.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

From data capitalism and data colonialism, to data harms to data activism - the book is an expert guide to the debates central to understanding the injustices of life in a datafied society.

The SAGE Handbook of Mixed Methods Research Design provides a comprehensive overview of the existing typologies and future potential applications of this fast evolving field. With a unique focus on design, this handbook prepares researchers for the changing conditions in which they will conduct their studies.