This Handbook focusses on the foundational principles, methods and underlying systems in cognitive and systems neuroscience, as well as examining cutting-edge methodological advances and innovations.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

This book introduces 13 foundational studies in health psychology, inviting you to consider the lasting, real-world impact of the most innovative studies in the field.

Combining the best of print and online learning into one integrated package, the book explores the science of pathophysiology with clear and simple explanations, providing insight into the basic principles that underpin health and illness, and the main causes of disease.

This book supports trainee and beginning teachers to develop their knowledge and understanding and enable them to plan and teach outstanding geography lessons in primary schools.

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

A guide to the complexities of working with difference and diversity in counselling and psychotherapy.

Concerned with the ways humans develop an organised set of characteristics to shape themselves and the world around them, this is a study of how people come to be 'different' and 'similar' to others, on both an individual and a cultural level. This volume explores the scientific foundations of personality and individual differences, in chapters arranged across three thematic sections.