Introduces students to the fundamental principles of mental health law and how they can be applied to everyday practice with clear introductions to key Acts such as the Mental Capacity Act and the Mental Health Act as well as the relevant Codes of Practice.

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Packed with a wealth of resources and accompanied by a companion website with relevant journal articles, video tutorials and more, this passionate and insightful book is the ideal guide for trainees and practitioners across the orientations who wish to incorporate an existential approach into their practice.