A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues that marketing managers and professionals deal with on a regular basis.

The coauthor of Classroom Instruction That Works explains how to use feedback the way computer apps do-for setting goals, tracking progress, and regulating students' learning.

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

An approachable yet critical introduction to the basics of media and communication studies from two experts in the field.

A much needed book that weaves together the varying strands of the growing term 'The Creative Industries'. International in coverage, the book traces the historical and contemporary ideas that make the term more relevant today that its ever been.

A broad and comprehensive Handbook, edited by leading figures in the field of economic geography.

Looking at a range of topics such as system leadership, professional learning communities and leading different cultures, and bringing together a host of internationally recognised academics in the field, this book is essential reading for all educational leaders.

Enabling both students and researchers to fully explore the range of research approaches available, this guide demystifies the process of setting up a research study and is ideal as a starter book in research design.

Written by a top author, this highly accessible and popular book explains the key ideas and issues in early childhood clearly and concisely, keeping students up-to-date with the latest developments in the field.

Shows the reader how to create exciting outdoor experiences for children, and incorporate the wilder and riskier elements of outdoor play into their planning, while adhering to health and safety requirements.