The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum to prepare students for a technology-driven and global culture.

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Introduces students to statistics using SPSS by using engaging subject matter and subjective and objective data.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Award-winning author Jim Knight outlines strategies for becoming an Impact School through targeted, consistent professional learning that is done with teachers, not to teachers.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A concise, quick-reference guide to key concepts in business ethics

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.

Throughout the book, students...

"The Mallicoat text provides an excellent set of contemporary readings on topics relating to Women and Crime. I highly recommend this text for Professors." —Dr. Sandra Pavelka, Florida Gulf Coast University Women, Gender, and Crime: A Text/Reader, Third Edition presents issues of gender, crime, and criminal justice in context through edited research articles enhanced by brief authored sections.

Each article is carefully edited to demonstrate the application of the concepts presented in the ...

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.