This manageable guide provides students with not only the nuts and bolts needed to get started, but also guidance on ethics, preparation strategies and advice for tackling the unexpected - making it the ideal companion for all students starting out on their research project

This book provides an introduction to community-based ethnography and other applied approaches to conducting qualitative research. It offers both a background in related theory and research, as well as hands-on activities and step-by-step guidelines.

Built on a foundation of nearly 1,200 references, this is a highly readable text that shows how organizational theory and behaviour can be applied to improve the operations, leadership, and management of law enforcement in the US.

Offers an introduction to the study of consumerism and consumption from a sociological perspective. The author examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior.

Provides readers with effective methods for evaluating health programs and offers expert guidance for collaborating with stakeholders involved in the process.

Guide you step-by-step through the process. This book you can confidently learn to build a values-driven school culture, personalized professional roadmaps, and a collaboration-minded staff. It includes concrete examples, leadership profiles, and a wealth of resources to help administrators and teachers.

Addressing the immensely important topic of research credibility, Raymond Hubbard's work proposes that we must treat such information with a healthy dose of scepticism.

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...