This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Introducing a broad range of innovative and creative qualitative methods, this accessible book shows you how to use them in research project while providing straightforward advice on how to approach every step of the process; from planning and organisation to writing up and disseminating research. The authors provide a complete toolkit for conducting research in this field, while rendering the most novel and cutting-edge methods unintimidating to the reader.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Communicating the excitement and importance of criminal justice research, this practical and comprehensive book shows students how to perform and understand statistical analyses, while helping them recognize the connection between statistical analyses used in everyday life and their importance to criminology and criminal justice. This updated Fifth Edition is packed with real-world case studies and contemporary examples utilizing the most current crime data and empirical research available. E...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach. The authors use their teaching experience to communicate the fundamentals of PLS-SEM with limited emphasis on equations and and symbols, relying on straightforward language instead.

American Public Policy provides a comprehensive overview of the policy-making process from procedural approaches and policy instruments to in-depth analysis of specific policy issues. The Twelfth Edition covers new topics such as the COVID-19 pandemic, the rising costs of health care, and the rollback of environmental regulations under the Trump administration.

Packed with features like case studies and checklists, this accessible book gets you up and running so you can both understand interview research and use it in your project.

This approachable introduction to doing data science in R provides step-by-step advice on using the tools and statistical methods to carry out data analysis. Introducing the fundamentals of data science and R before moving into more advanced topics like Multilevel Models and Probabilistic Modelling with Stan, it builds knowledge and skills gradually. This book: Focuses on providing practical guidance for all aspects, helping readers get to grips with the tools, software, and statistical me...