Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.

An invaluable step-by-step, pedagogically engaging guide to data management in R for social science researchers. This book shows students how to recode and document data, as well as how to combine data from different sources, or import from statistical packages other than R.

A very practical guide teaching students everything they need to know to successfully apply theory, methods and approaches in real-life practice.

Sue Roffey's evidence-based approach to building a healthy classroom environment has proven to be a unique and invaluable intervention worldwide, enhancing the social and emotional well-being of both students and teachers. The new edition has been updated with many more activities and exercises as well as explicit instruction on how to structure and implement SEL.

This book explores the key skills required, helping trainees begin use them in their teaching, reflect on their development of these skills (with their mentors) and evaluate their impact on learning.

Written specifically for Politics and IR students, with subject-specific guidance and examples, this book provides students with a step-by-step introduction to quantitative methods using SPSS

This book is designed to help Education students gain confidence in analysing and interpreting quantitative data and using appropriate statistical tests, by exploring, in plain language, a variety of data analysis methods.

Introducing mixed methods alongside basic research theory and principles, this text fully integrates mixed methods into the research methods foundation, providing a straightforward introduction to the topic.