This exciting seventh edition, now situated in a global context with international examples throughout, has been updated to now cover strategy and planning in the public sector; transparency, accountability and ethics; and non-profit management

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

Takes the position that US bureaucracy is neither a generalized failure not a sinkhole of waste as mythologized by anti-government ideologues. Rather, it is one of the most effective and innovative sets of administrative institutions of any government in the world today.

Including an examination of the 2008 financial crisis, this book looks at how the US political systems fares when put under pressure