The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of-the art overview of qualitative research methods in the business and management field. Chapters offer a comprehensive overview of contemporary uses of methods in business & management disciplines, and the challenges that emerge in looking ahead to the future.

With detailed coverage and cross-referencing for each concept and over 50 concepts introduced, this guide to both the theory and implementation of CSR is an indispensable reference for any student of the subject.

This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio.

Addresses the all too common pitfalls of essay assignments, as well as providing students with a step-by-step programme to approach essay questions, both in coursework and exam contexts.

Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.

An international and cross-industry account of Global Talent Management, giving readers an overview of individuals as global talent, organisations as hubs for global talent, and the relationship of global talent with policy, society and economies.

This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management.