A cornerstone of this exciting, growing discipline, this text gives readers a clear introduction to key ideas and common complexities met when doing sensory research and provides plenty of real-world examples to show the method in action.

A short, accessible guide for planning students embarking on a dissertation, taking them from choosing a question right through to analysing results.

Offering students the opportunity to determine and understand statistical analysis by first choosing the answers to basic design questions, readers will find that this hands-on book simplifies a complex research design into a few basic components.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

The perfect first step into research methods, assuming no previous knowledge and a cheerful 'you can do this!' tone.

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

This handy guide focuses on the process of writing and presenting data, enabling you to communicate your research findings in the best possible way.

This book provides the very basics for understanding SPSS and how to use it when analyzing data, and contains a number of examples of how to work with Versions 20-23.

With a real focus on the practical, this book provides students with a step-by-step approach, plenty of real-life examples, and downloadable data and exercises on the accompanying study website to help take the fear and intimidation out of multilevel modeling

By suggesting the pros and cons and do's and don'ts for each strategy, as well as covering all recent opportunities and developments in the field, this book helps readers to ensure they are getting the most out of the surveying they are doing online.