A new textbook providing a contemporary and global approach to entrepreneurship

Business and Professional Communication Playbook teaches students the essentials of business communication and necessary skillset that employers look for today through skill building exercises, engaging examples, practical and professional tips, and real-world experiences and insights from recent graduates and working professionals.

An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.

Inspiring and practical, get the entrepreneurial tools you need to successfully conduct business in a global and competitive world.

The comprehensiveness of this text, coupled with the opportunity to learn from the most prominent theorists and leadership scholars today, makes this an indispensable text for courses in leadership.

Program Evaluation and Performance Measurement offers a conceptual and practical introduction to program evaluation and performance measurement for public and non-profit organizations.

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

With every chapter revised and new chapters on validation and recent advances in the field, this Second Editionprovides unrivalled support for the full-range model for facilitating, if not accelerating, the development of exemplary leadership.