From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

Colin McEvedy (1930-2005) was a psychiatrist, historian and demographer. His many books included the Penguin atlases of Ancient History, Medieval History and Modern History, African History, North American History, the Pacific, The Atlas of World Population History (written with Richard Jones) and The Atlas of World History (written with Sarah McEvedy).