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Pelckmans (13)
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China's New Normal (Engelstalige editie)
How China sets the standard for innovation
2019 || Paperback || Pascal Coppens || Pelckmans || met inkijkexemplaar
The words ‘technology’ and ‘innovation’ are almost automatically linked with American companies like Google, Apple, Facebook, Tesla or Amazon in most people’s minds. But this association has created a huge blind spot in the West.
While the world focuses on what is happening in Silicon Valley, the Chinese innovation train has left the station and is moving forward at high speed. Baidu, Alibaba and Tencent are the well-known standard-bearers of this fast and furious innovation surge, ...
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The Fun and Frustration of Modern Working Life
Contributions from an Occupational Health Psychology Perspective
2019 || Paperback || Hans De Witte e.a. || Pelckmans || met inkijkexemplaar
The Fun and Frustration of Modern Working Life presents an easy to read and timely overview of the state-of-the-art of many important areas in occupational health psychology. It focuses on the health and well-being of workers, the work related causes and consequences of (lack of) worker health and well-being, and strategies for improvement. It also marks the retirement of Wilmar Schaufeli, one of the most eminent scholars active in occupational health psychology since the 1990s.
This book off...
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Brand design and graphic identity
Bridging the gap between business and creativity
2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.
To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...