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Pearson (910)
Marketing: An Introduction / 15th Global Edition (e-book)
2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...
Concepts of Programming Languages / 12th Global Edition
2022 || Paperback || Robert Sebesta || Pearson
For courses in computer programming. Evaluates the fundamentals of contemporary computer programming languages Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. Through a critical analysis of design issues, the text teaches students the essential differences between computing with specific languages, while the in-depth discussion ...
International Financial Reporting / 8th Edition
2022 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
Law for Business Students / 12th edition
2023 || Paperback || Alix Adams e.a. || Pearson
A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.
The Rules of People:
A personal code for getting the best from everyone
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
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Essentials of Operations Management / 3rd Edition
2023 || Paperback || Nigel Slack e.a. || Pearson || ook als eBook
Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...
Understanding Financial Statements / 12th edition
2023 || Aileen Ormiston e.a. || Pearson
Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.
It features new cases and enhanced learning tools to help you make sense o...
Fundamentals of Corporate Finance / 6th Global Edition
2024 || Paperback || Jonathan Berk || Pearson
Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.
Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...
Operations Management: Processes and Supply Chains / 14th Global Edition
2025 || Paperback || Lee Krajewski e.a. || Pearson
Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises.
The 14th Edition shows how businesses can respond when faced with the unexpected, such as the COVID-19 pandemic, Ukraine–Russia war, and inflation, so you’re ...
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Selling and Sales Management / 12th Edition
2024 || Paperback || David Jobber || Pearson
Suitable for undergraduate and postgraduate business management or marketing students
Guide your students through sales theory to the practical implications of selling with the support of the ideal text
Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.
Fully updated with the latest case studies, practical exercises and exa...
