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Pearson (909)
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Services Marketing: Global Edition
|| Christopher Lovelock || Pearson
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Mastering Operational Risk / 2nd edition
A practical guide to understanding operational risk and how to manage it
2013 || Paperback || Tony Blunden e.a. || Pearson
A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.
Design Patterns Explained
2004 || Paperback || Alan Shalloway || Pearson || ook als eBook
You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams.
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
vandaag verzonden
An Introduction to Physical Geography and the Environment / 4th Edition
2017 || Paperback || Joseph Holden || Pearson
This highly respected and best-selling textbook provides an accessible, engaging and comprehensive introduction to the major topics within physical geography. It focuses on understanding the inter-linkages between processes, places and environments and is comprehensively illustrated to demonstrate how the physical environment works. Now in its fourth edition, the book has been thoroughly updated throughout to contain the latest research. Between them, the contributors have researched in detai...
Logic and Computer Design Fundamentals / 5th Global edition
2015 || Paperback || M. Morris Mano e.a. || Pearson
For courses in Logic and Computer design. Understanding Logic and Computer Design for All Audiences Logic and Computer Design Fundamentals is a thoroughly up-to-date text that makes logic design, digital system design, and computer design available to students of all levels. The Fifth Edition brings this widely recognised source to modern standards by ensuring that all information is relevant and contemporary.
The material focuses on industry trends and successfully bridges the gap between th...
Statistics for the Life Sciences / 5th Global Edition
2015 || Paperback || Myra Samuels e.a. || Pearson
Statistics for the Life Sciences presents the key concepts of statistics as applied to the life sciences, while incorporating tools and themes of modern data analysis. The book emphasizes interpretation of results using real data, which facilitates an understanding of statistics and data through the use of graphical data and analysis. The Third Edition has added many new sections to cover probability rules, random variables, the Wilcoxon Signed-Rank Test, and two-way ANOVA and ANOVA for rando...
