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Pearson (621)

74,95
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Marketing Management / 16th edition

2021 || Paperback || Philip Kotler e.a. || Pearson

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

69,75
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Computer Networking / 8th Edition

A Top-Down Approach

2021 || Paperback || James Kurose e.a. || Pearson || ook als eBook

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. A top-down, layered approach to computer networking.

Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors' long tradition of teaching this complex subject through a layered approach in a "top-down manner." ...

74,95
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Macroeconomics / 3rd Global Edition

2021 || Paperback || Daron Acemoglu e.a. || Pearson

For courses in the principles of macroeconomics. An evidence-basedapproach to economics Throughout Macroeconomics,3rd Edition, authors Daron Acemoglu, David Laibson, and John List usereal economic questions and data to help students learn about the world aroundthem. Taking a fresh approach, they use the themes of optimization,equilibrium, and empiricism to not only illustrate the power of simple economicideas, but also to explain and predict what's happening in today's society.Each chapter be...

98,95
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Financial Accounting with MyLab Accounting and eText / 12th Global Edition

2023 || Paperback || Walter Harrison e.a. || Pearson

For courses in introductory financial accounting. A student-centered approach to financial accounting Accounting is the language of business, and understanding the role accounting plays in business is critical to a student's success in earning a business degree. Financial Accounting, International Financial Reporting Standards puts the focus on the purpose of accounting in business.

With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach t...

41,95
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34,95
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Technical English - Level 4 Course Book and eBook / 2nd Edition

2022 || Paperback || David Bonamy || Pearson

75,95
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Economics / 11th European edition

2022 || Paperback || Michael Parkin e.a. || Pearson

Think like an economist! Economics touches almost every aspect of life, from climate change to terrorism, taxes to house prices, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies, understand human behaviour, and make more informed decisions. This comprehensive revision retains the hallmarks of previous editions, with a thorough and detailed presentation of the principles of economics and on the development of your critical thin...

15,99
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The Rules of Everything:

A complete code for success and happiness in everything that matters

2022 || Paperback || Richard Templar || Pearson

Whether it's at work or in their relationships, as parents or managing their money, the Rules have described how happy and successful people behave for over 25 years. The Rules of Everything contains the top 100 rules from the bestselling Rules books, as voted for by readers, so you can follow the common-sense advice on how to be happier and more successful.

62,75
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Concepts of Programming Languages / 12th Global Edition

2022 || Paperback || Robert Sebesta || Pearson

For courses in computer programming. Evaluates the fundamentals of contemporary computer programming languages Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. Through a critical analysis of design issues, the text teaches students the essential differences between computing with specific languages, while the in-depth discussion ...

64,50
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International Financial Reporting / 8th Edition

2022 || Paperback || Alan Melville || Pearson

A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...