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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...

For one-semester undergraduate or graduate courses in accounting information systems. Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regula...

Pressured with tight deadlines, application developers do not have the luxury of keeping completely up-to-date with all of the latest innovations in software engineering. Once in a great while, a tremendous resource comes along that helps these professionals become more efficient. The first two editions of UML Distilled have been perennial best-sellers because of their concise, yet thorough, nature.

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For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, s...

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Law for Business Students is the popular textbook for introducing legal concepts to non-law students in a practical, engaging way through real-life cases relevant to the business world. A clear explanation of the study of law and study skills leads into the main core topics of law: contract (including intellectual property), tort, employment and business organisations (including formation), governance and dissolution.

Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs. The widely anticipated revision of this worldwide best-seller incorporates the latest developments in operating systems (OS) technologies. The Fourth Edition includes up-to-date materials on relevant OS.

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In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps.

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