For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

For courses in introductory statistics.

Classic, yet contemporary; theoretical, yet applied—McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasises inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. This edition is extensively revised with an eye on clearer, more con...

A ground-up approach to foundational computer science.Computer Science: An Overview, 13th edition, is an introduction for students of all backgrounds. This edition contains over 1,000 questions and exercises to reinforce core concepts.This text is comprehensive and highly accessible, making it ideal for undergraduate studies in computer science.

Statistics and Chemometrics for Analytical Chemistry 7th edition provides a clear, accessible introduction to main statistical methods used in modern analytical laboratories. It continues to be the ideal companion for students in Chemistry and related fields keen to build their understanding of how to conduct high quality analyses in areas such as the safety of food, water and medicines, environmental monitoring, and chemical manufacturing. With a focus on the underlying statistical ideas, th...

For courses in Electrical Engineering. Accessible and applicable learning in electrical engineering for introductory and non-major courses The #1 title in its market, Electrical Engineering: Principles and Applications helps students learn electrical-engineering fundamentals with minimal frustration. Its goals are to present basic concepts in a general setting, to show students how the principles of electrical engineering apply to specific problems in their own fields, and to enhance the over...

For courses in biochemistry. Engage students in biochemistry visually and through real-world applications. Biochemistry: Concepts and Connections engages students with a unique approach to visualization, synthesis of complex topics, and connections to the real world. The author team builds quantitative reasoning skills and provides students with a rich, chemical perspective on biological processes. The text emphasizes fundamental concepts and connections, showing how biochemistry relates to p...

For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to ...

The definitive guide to Java programming language best practices from Josh Bloch Each chapter of Effective Java, Third Edition, consists of several "items," each presented in the form of a short, stand-alone essay that provides specific advice, insight into Java platform subtleties, and code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. While coverage is through Java 9, this guidance covers core Java features every prog...

If you are studying forensic science, or a related course such as forensic chemistry or biology, then this book will be an indispensable companion throughout your entire degree programme. This 'one-stop' text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in the wider transferable skills such as teamwork and study skills.

This third edition of Practical Skills in Forensic S...

For courses in basic electronics and electronic devices and circuits A user-friendly, hands-on introduction to electronic devices filled with practical applications and software simulationElectronic Devices (Conventional Current Version), 10/e, provides a solid foundation in basic analog electronics and a thorough introduction to analog integrated circuits and programmable devices. The text identifies the circuits and components within a system, helping students see how the circuit relates to...