A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems an...

Auditing and Assurance Services: An Integrated Approach, the definitive introductory text on auditing, focuses on the auditor's decision-making process—whether during a financial statement audit or during an integrated audit of both financial statements and internal control over financial reporting. Comprehensive and up to date, the text uses examples from the complex, current global auditing environment, such as the United Kingdom's Financial Reporting Council highlighting a lack of s...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.

From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...

This book is for anyone who has experienced a difficult person at work. Revealing the 9 different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively. Decode the warning signs through stories of each type Discover practical tools and techniques for dealing with each type Find short exercises to help you build the right mindset for success Boost workplace relationships with videos and an onl...

Despite countless diversity initiatives, gender inequality in career pathways for women in the modern workplace continues. This book reveals Why. It is a call to action. Drawing on a meticulous study that involved interviews with 70 corporate executives, a survey of 2,000 employees, and comprehensive desk-research, Dr Khan unearths the pernicious impact of gender stereotypes, sexual objectification, and the intricate web of double standards that plague the corporate realm.

Yet, her insights ...

For undergraduate-level courses in Signals and Systems. This comprehensive exploration of signals and systems develops continuous-time and discrete-time concepts/methods in parallel -- highlighting the similarities and differences -- and features introductory treatments of the applications of these basic methods in such areas as filtering, communication, sampling, discrete-time processing of continuous-time signals, and feedback. Relatively self-contained, the text assumes no prior experience...

For courses in Object-Oriented Design, C++ Intermediate Programming, and Object-Oriented Programming.Written for software engineers "in the trenches," this text focuses on the technology-the principles, patterns, and process-that help software engineers effectively manage increasingly complex operating systems and applications. There is also a strong emphasis on the people behind the technology. This text will prepare students for a career in software engineering and serve as an on-going educ...