For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams.

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

This highly respected and best-selling textbook provides an accessible, engaging and comprehensive introduction to the major topics within physical geography. It focuses on understanding the inter-linkages between processes, places and environments and is comprehensively illustrated to demonstrate how the physical environment works. Now in its fourth edition, the book has been thoroughly updated throughout to contain the latest research. Between them, the contributors have researched in detai...

For courses in Logic and Computer design. Understanding Logic and Computer Design for All Audiences Logic and Computer Design Fundamentals is a thoroughly up-to-date text that makes logic design, digital system design, and computer design available to students of all levels. The Fifth Edition brings this widely recognised source to modern standards by ensuring that all information is relevant and contemporary.

The material focuses on industry trends and successfully bridges the gap between th...

Statistics for the Life Sciences presents the key concepts of statistics as applied to the life sciences, while incorporating tools and themes of modern data analysis. The book emphasizes interpretation of results using real data, which facilitates an understanding of statistics and data through the use of graphical data and analysis. The Third Edition has added many new sections to cover probability rules, random variables, the Wilcoxon Signed-Rank Test, and two-way ANOVA and ANOVA for rando...

For undergraduate database management courses. Get Students Straight to the Point of Database ProcessingDatabase Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. The Fourteenth Edition has been thoroughly updated to reflect the latest software.

Electronics plays a central role in our everyday lives. It is at the heart of almost all of today's essential technology, from mobile phones to computers and from cars to power stations. As such, all engineers, scientists and technologists need to have a fundamental understanding of this exciting subject, and for many this will just be the beginning.

Now in its sixth edition, Electronics: A Systems Approach provides an outstanding introduction to this fast-moving and important field. Comprehe...

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...