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Pearson (905)
Essentials of Services Marketing / 4th edition
2022 || Paperback || Jochen Wirtz || Pearson
For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...
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Accounting and Finance / 11th edition
An Introduction
2023 || Paperback || Eddie McLaney e.a. || Pearson
Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment. "A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource." Dr Christos Begkos, Associate Professor Alliance Manchester Business School, University of Manchester Accounting and Finance: An Intro...
The Rules of Management:
A definitive code for managerial success
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
morgen verzonden
Fundamentals of Corporate Finance with MyLab / 5th Edition
MyLab Finance with eText
2023 || Paperback || Jonathan Berk e.a. || Pearson
For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...
Economics for Business / 9th edition
2023 || Paperback || John Sloman e.a. || Pearson
Develop an understanding of economics applied to the world of business. Economics for Business, 9th Edition is the ideal textbook for students studying Economics as part of a Business Studies degree or diploma. Clear, engaging, and packed with useful features, the text introduces the key principles of economics, illustrating how they can be used to understand real business problems and aspects of the business environment.
The new, thoroughly updated edition reflects recent events that have sh...
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Corporate Finance / 6th Global Edition
2023 || Paperback || Jonathan Berk e.a. || Pearson
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can "practice finance to learn finance" by solving problems like those faced by today's professionals.
The 6th Edition features the latest research, data, events and technologies to help ...
Engineering Mechanics / 15th edition
Dynamics, SI Units
2023 || Paperback || Russell Hibbeler || Pearson
Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. It empowers you to succeed by drawing upon Professor Hibbeler's decades of everyday classroom experience and his knowledge of how students learn. The text is shaped by the comments and suggestions of hundreds of reviewers in the teaching profession, as well as many of the author's students.
The 15th Edition in SI units features a large variety of proble...
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Fundamentals of Strategy / 6th edition
2023 || Paperback || Whittington Richard e.a. || Pearson
Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation.
Each chapter includes a diverse range of international example...
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International Marketing & Export Management / 8th edition
2016 || Paperback || Gerald Albaum || Pearson
Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...
Applied Fluid Mechanics / 7th Edition
2023 || Paperback || Robert Mott e.a. || Pearson
For all fluid mechanics, hydraulics, and related courses in Mechanical, Manufacturing, Chemical, Fluid Power, and Civil Engineering Technology and Engineering programs. The leading applications-oriented approach to engineering fluid mechanics is now in full colour, with integrated software, new problems, and extensive new coverage. Applied Fluid Mechanics offers a clear and practical presentation of all basic principles of fluid mechanics (both statics and dynamics), tying theory directly to ...
